Ayanna Kilpatrick — 6P Command Center

Command Center

Ayanna M. KilpatrickDementia Caregiver Strategist

✦ ✦ ✦

When memory changes, decisions change. Readiness cannot wait for the crisis.

Everything in one place

Your strategy, your words, your offers, and your next moves. Nothing here needs to be re-created — it needs to be used.

Ayanna M. Kilpatrick

AyannaKilpatrick

Dementia Caregiver Strategist

Caregiver · Advocate · Guide · Support

I help adult children care for aging parents with Alzheimer's and dementia with clarity, structure, and peace — without losing themselves in the process.

Through personalized guidance and compassionate care planning, I help families navigate difficult decisions with confidence and dignity.

Pretty Flower LLCHelping Families Bloom Through Care  ·  prettyflowerllc.com

One title decision to close

Her printed card says Dementia Caregiver Strategist. Some materials say Dementia Family Readiness Strategist. Both are good — but two titles is the same as no title. The card is already produced and in the market, so this page uses Dementia Caregiver Strategist everywhere. Change it in one place if she prefers the other, then change it everywhere the same day.

The one belief everything is engineered around

My family should not rely on memory, scattered paperwork, and good intentions to navigate dementia. We need one readiness system before the next crisis.

The core marketing message

You cannot prepare for every moment dementia may bring. But you can make sure your family is not starting from zero when that moment comes.

The line to close with

You don't prepare because you know exactly what will happen. You prepare because you don't.

Brand vocabulary — say it the same way every time

Pretty Flower, LLC Helping Families Bloom Through Care Ayanna Has the Mic When the Child Becomes the Parent Love Needs a Plan 6P Dementia Family Readiness System™ The Dementia Readiness Gap™ The "We'll Figure It Out Later" Trap™ 3-Minute Family Readiness Score™

Repetition is what turns a phrase into a brand. Do not improve these each time you use them.

The rule that keeps the two lanes clean

Ayanna carries the road. The lived caregiving journey, the daily rhythm, connection and calm, caregiver relief.
Adriane carries the clock. The money, the insurance, the documents, the AI systems, the legacy.

Two different doors into the same room. Ayanna answers "does she understand my life?" Adriane answers "does this affect me too, even though I'm not the main caregiver?" Never trade lanes on stage.

The 6P Dementia Family Readiness System™

Six steps, six modules, one order. Tap any P to open it.

6P Dementia Family Readiness System

Share graphic · save from GoHighLevel Media Library for social and slides

How to introduce it out loud

Never open with "we have six modules." Open with: "We built one system that helps families answer six questions before the next crisis asks them for an answer." Then reveal the P's.

The 20-second version

"Perceive what's changing. Prepare the medical side. Protect the money. Handle the Paperwork while they can still sign it. Clarify the People so one person isn't carrying everybody. Then Power it with AI so nobody drowns in paper.

Perceive, Prepare, Protect, Paperwork, People, Power."

Legacy Leak Strategy

Dementia Financial Readiness. Pull an unaware audience from the symptom they feel into a root cause they've never had a name for — then make the 6P System the only logical next step.

The journey — tap each stage

The ten non-negotiable ingredients

The spices

Old path vs. new path — tap to compare

Future pacing — the same night, two ways

The villain — and why it isn't dementia

Making dementia the villain feels exploitative and it isn't necessary. The real enemy is The "We'll Figure It Out Later" Trap™ — it convinces families that waiting avoids discomfort, when waiting actually moves the hardest conversations closer to the crisis.

We'll find the paperwork later. We'll ask about insurance later. We'll talk to Mom later. Until later becomes right now.

The two stories

Two doors into the same room. One reaches the person carrying the caregiving. The other reaches everyone else in the family. Tap to switch.

The job this story does

It answers the question in the listener's head: does she actually understand my life? Seven beats, 3 to 4 minutes spoken.

1

The ordinary beginning — the hook

At 72 years old, my dad moved into my home.

And I want you to understand something: this was not a rescue. He was independent. He had his own car. His own routines. His own opinions about how I loaded the dishwasher.

If you had told me that day that I was beginning a fourteen-year journey, I would have laughed at you.

2

The quiet shift — the turn

Nobody hands you a moment where a voice announces, "It starts now."

It starts with a question he asked me twice. Then three times. A phone call that sounds a little off. A wrong turn on a road he has driven for thirty years. A bill that did not get paid — not because there was no money, but because he forgot there was a bill.

I did what most of us do. I explained it away. He is tired. He is 72. Everybody forgets things.

3

The moment it got real — the crisis

Then came the day the explaining stopped working.

Insert your one specific moment here — the fall, the hospital call, the diagnosis in the doctor's office. One moment. Thirty seconds. Do not explain the medical history.

And in that room, I realized I had no idea what to do on Monday. Nobody handed me a roadmap.

4

The weight — the honesty

What followed was thirteen more years, and my mother after him.

Medications. Meals. Bathing. Doctor visits. Behavior that changed week to week. A mini stroke. COVID. Family who meant well but did not show up. And nights — I would end the day exhausted, listening to the monitor, knowing that even while I slept, I was still responsible.

Caregiving does not clock out.

5

The realization — the paradigm shift

Caregiving without a plan is like driving through an unfamiliar city, in a storm, with no GPS.

You can love the person in that passenger seat with everything you have. But love does not tell you which road to take. Where the hospital is. What medication they took this morning. Who has the legal authority to decide. What to do when the road closes.

Love is necessary. Love is not a plan.

6

The bridge — why you are standing here

I learned it one crisis at a time. Every single thing I know cost my family something.

So I wrote it down. The questions I wish I had asked. The documents I wish we had signed while he could still sign them. The routine that saved our mornings.

I turned my hardest fourteen years into the map I never had.

7

The close — the invitation

You cannot predict every crisis. That was never the goal. The goal is to stop facing every crisis without a map.

Because when the child becomes the parent — love needs a plan.

60-second cut

Reels, podcast openers, ads
At 72 years old, my dad moved into my home. He was independent — his own car, his own routines. I had no idea I was starting a fourteen-year journey. It started with a question he asked me twice. Then three times. A wrong turn on a road he had driven for thirty years. I explained it all away. Then it stopped working. And I sat in a doctor's office realizing I had no idea what to do on Monday. Nobody handed me a roadmap. Thirteen more years. My mother after him. Medications, hospitals, hospice — learned one crisis at a time. Here is what I know now: caregiving without a plan is like driving through a strange city, in a storm, with no GPS. You can love the person in that passenger seat with everything you have. But love does not tell you which road to take. Love is necessary. Love is not a plan. When the child becomes the parent — love needs a plan.

The job this story does

Ayanna's story reaches the daughter who is doing the caregiving. This one reaches everybody else — the niece, the son who lives out of state, the sibling who got their feelings hurt and pulled away. It answers: does this affect me too, even though I'm not the main caregiver?

That matters commercially. The caregiver is one person per family. The family is eight.

1

The ordinary beginning — the hook

My aunt drove a red Celica.

That's the first thing I think of when I think of her. Because when that car pulled up, something good was about to happen. She was taking us somewhere. She was showing up.

She was brilliant. She was into computers before most of the family knew what a computer was for. She was the aunt who was present — and if you had asked me at nine years old to describe her, I would have said: she's the smartest person I know, and she likes me.

2

The closeness — why this story is mine to tell

Years later I went into insurance. And when it came time to write my aunt's life insurance policies — I wrote them myself. That's how close we were. She trusted me with her money, her name, and the people she wanted protected.

I went to appointments with her. I sat with her.

So understand: this is not a story about a family that didn't care. We were close. We were paying attention. We even had the paperwork.

3

The last good day — the moment

There's one afternoon I keep going back to.

I took my niece Katelyn — she couldn't have been more than eight years old — to go see my aunt.

Two of my favorite people in the world, in one room. We sat. We laughed. We bonded.

Katelyn and Adriane's aunt, laughing together
The afternoon · put this on the screen and stop talking for three seconds

Look at that face. Nobody posed for that. That is just a good day.

I didn't know it then. But that was one of the last times my aunt knew me as her niece.

And I was sitting right there being somebody's auntie.

The same relationship, twice, in the same room — one generation down. And it was already leaving the room while we were laughing in it.

4

The weight — the honesty

After that, things started being said that I did not recognize. Not "she was in a bad mood." Not "we had a disagreement." Things that did not sound like the woman who taught me what showing up looked like.

And here's the part I have to be honest about, because it's the whole reason I'm standing here. I took it personally.

I did not think "something may be changing." I thought "how could she say that to me?" What followed was hurt. Confusion. Distance. Family tension — the kind where people take sides without ever announcing that sides are being taken.

And that is a strange grief, because nobody died. There was no funeral, no casserole, no card. I was already losing her, and I didn't have permission to grieve — because I didn't know that's what was happening.

5

The realization — the paradigm shift

Later, the family understood that some of what we had all been living through had been happening alongside early cognitive changes.

Let me tell you what that felt like. It was like being furious at a car for stalling on you — for years — and then finding out the fuel line was blocked the whole time. The car wasn't betraying you. You were angry at the wrong thing.

And here is the insight I want every family to have earlier than mine did:

Sometimes the family starts grieving and reacting before anyone understands what is changing.

Dementia does not just take a person's memory. Long before anyone says the word out loud, it can quietly rearrange a family — who talks to who, who gets left out, who decides it's easier not to call.

6

The bridge — why you are standing here

I sat in those appointments. I wrote those policies. I have spent my career in insurance, financial strategy, systems, and now AI.

So I know something specific: I know exactly which questions our family should have been asking, and exactly when we should have been asking them. Where the documents were. Who had authority. What the policies actually said. Which conversation should have happened while she could still fully lead it.

We had love. We had proximity. We even had insurance. What we did not have was a system.

7

The close — the invitation

So when Ayanna and I built the 6P System, we were not building it from a textbook. She was building the road she had to walk. I was building the road I didn't know I was already on.

You may not be the one giving the medicine. You can still be the one who says: before anybody in this family gets hurt over something nobody understands yet — let's get organized.

You don't prepare because you know exactly what will happen. You prepare because you don't.

60-second cut

Reels, podcast openers, ads — Adriane's version
My aunt drove a red Celica. When that car pulled up, something good was about to happen. There's one afternoon I keep going back to. I took my niece Katelyn — she couldn't have been more than eight — to go see my aunt. Two of my favorite people in the world, in one room. We sat. We laughed. We bonded. I didn't know it then. But that was one of the last times my aunt knew me as her niece. And I was sitting right there being somebody's auntie. After that, things started being said that I did not recognize. And I have to be honest: I took it personally. I didn't think "something may be changing." I thought "how could she say that to me?" Hurt. Confusion. Distance. Later we understood some of it had been happening alongside early cognitive change. It was like being furious at a car for stalling — for years — and then finding out the fuel line was blocked the whole time. Sometimes a family starts grieving and reacting before anyone understands what is changing. We had love. We had proximity. We even had insurance. What we did not have was a system. You don't prepare because you know exactly what will happen. You prepare because you don't.

30-second cut — the moment only

Short-form video, ad open, live-show cold open · show the photo on screen
I took my niece Katelyn — she couldn't have been more than eight — to go see my aunt. Two of my favorite people in the world, in one room. We sat. We laughed. We bonded. This is the picture. Nobody posed for it. That's just a good day. I didn't know it then. But that was one of the last times my aunt knew me as her niece. And I was sitting right there being somebody's auntie. The same relationship, twice, in the same room — and it was already leaving while we were laughing in it. That's what nobody tells you. Dementia doesn't announce the last good day. It just lets you have it. So have the conversation now. Find the documents now. Get organized now — while everybody in the room still knows exactly who everybody is.

Where to use this one instead of Ayanna's

  • ✦Financial, insurance, and estate audiences — she is one of them
  • ✦Employer and workplace wellness rooms, where most people are not the primary caregiver
  • ✦Any room where family conflict is the felt problem, not medical care
  • ✦Ads targeting siblings and out-of-state adult children
On a joint stage: Ayanna tells hers first and earns the room's trust. Adriane's follows and widens the room — because now everyone in it is included, not just the one person doing the work.

A caution worth keeping

This story includes real family pain, and other people are in it. Tell it about your own reaction — what you assumed, what you felt, what you'd do differently. Never about anyone else's behavior. That keeps it honest, keeps it kind, and it is also the version that actually moves an audience.

Campaign copy

Every line here is ready to run. Tap Copy and paste it into an ad, an email, or a post.

The seven entry hooks — for people who don't know they have a problem yet

    The Event Horizon Bridge — your webinar opening and long-form ad

    Read time: about 60 seconds
    You love your parents. You would do anything for them. But love does not automatically tell you where the insurance policy is, which medicines they take, who should talk to the doctor, what legal documents exist, which sibling is responsible for what, or what happens when the primary caregiver needs help. Most families don't realize there is a problem until something changes and suddenly everyone needs answers. That is the Dementia Readiness Gap. Dementia is not only a memory issue. It can become a decision-readiness issue for the entire family. That is why we created the 6P Dementia Family Readiness System. Perceive what is changing. Prepare the information. Protect the finances. Organize the paperwork. Clarify the people. Power the organization with AI. You do not need to predict everything that may happen. You need a system that helps your family know what to do next. Readiness cannot wait for the crisis.

    Objection handling — tap an objection to see the answer

    Anti-gravity — who this is NOT for

    • ✗Someone wanting a diagnosis. We do not diagnose.
    • ✗Medication recommendations. Those belong with licensed professionals.
    • ✗A substitute for an attorney. We organize questions and documents, not individualized legal counsel.
    • ✗A magic AI caregiver. AI supports organization. It does not replace human judgment or professional care.
    • ✗Someone to make every family decision for them. The system gets the family clearer on the decisions it needs to make.
    • ✗Someone unwilling to have hard conversations. Readiness requires honesty about money, care, responsibilities, wishes, and documents.
    But if you love someone enough to know that figuring everything out during the emergency is not the plan you want for your family — you belong here.

    Real urgency — never manufactured

    Three urgency lines you can use honestly
    The best time to organize information is while your family still has time to ask questions. You may not control when circumstances change. You can control whether your family begins preparing before they do. Do not wait for the hospital waiting room to become your family planning meeting.

    The safety net — say this often

    Compliance language for every page and every talk
    We are not diagnosing dementia. We are not prescribing medications. We are not replacing physicians. We are not providing individualized legal advice. We are not replacing a CPA, attorney, financial professional, insurance professional, or medical professional where one is appropriate. We help you get organized so your conversation with the right professional can start from a better place.

    Voice & bios

    Copy-ready. Do not rewrite these each time — consistency is what builds recognition.

    The "I help" statement — four lengths

    Primary — matches her printed card
    I help adult children care for aging parents with Alzheimer's and dementia with clarity, structure, and peace — without losing themselves in the process.
    Spoken — stage, podcast, live video
    I help families who are caring for a parent with dementia stop learning it one crisis at a time.
    Short — Instagram bio, name tag, chyron
    I help adult children caring for a parent with dementia find clarity, structure, and peace.
    Networking — "so what do you do?"
    You know how when a parent gets a dementia diagnosis, the family gets a medical answer but no instructions? I'm the instructions. I've walked the entire road — diagnosis to hospice — with both of my parents, and I turn that into a plan families can actually follow.

    Long bio — websites, press kits, program books

    Approximately 280 words
    Ayanna M. Kilpatrick is the founder and CEO of Pretty Flower, LLC — Helping Families Bloom Through Care — and the voice behind Ayanna Has the Mic, a platform built to help families walk through Alzheimer's and dementia with clarity instead of chaos. Her authority did not come from a textbook. It came from nearly fourteen years of caregiving for both of her parents following their dementia diagnoses — the full journey, not a chapter of it. Diagnosis. Doctor coordination. Hospital stays. At-home care. Long-term care decisions. Stroke recovery. Hospice. And grief. She learned it the way most families do: one crisis at a time, with no roadmap, while still being somebody's daughter. Today she makes sure other families do not have to learn it that way. Through the 6P Dementia Family Readiness System, Ayanna helps adult children understand what to do next, what to ask their doctors, how to organize the paperwork before the window closes, and how to distribute the load so one person is not carrying an entire family. Ayanna's heart for service was shaped early in a leadership role at a Detroit nonprofit, where she spent years mentoring teens in a leadership development program — work she still calls the most fulfilling of her life. She later built a career in auto finance in Texas, where her communication skills, sound judgment, and gift for team building moved her into leadership. That blend of management, marketing, and entrepreneurship gives her a rare ability to bring order to emotionally complicated situations. She is a graduate of Hampton University with a B.A. in Mass Media Communications, and a proud mother of three — twin sons and a daughter. Her message is simple: when the child becomes the parent, love needs a plan.

    Medium bio — event pages, show notes, LinkedIn

    Approximately 140 words
    Ayanna M. Kilpatrick is a Dementia Caregiver Strategist, founder of Pretty Flower, LLC, and the voice behind Ayanna Has the Mic. For nearly fourteen years she cared for both of her parents after their dementia diagnoses — walking the entire road from diagnosis and doctor coordination to hospital stays, at-home care, long-term care decisions, and hospice. She learned it the hard way, one crisis at a time. Now she gives families the map she never had. Through the 6P Dementia Family Readiness System, Ayanna helps adult children caring for a parent with Alzheimer's or dementia know what to do next, what to ask, and how to advocate — without losing themselves in the process. A Hampton University graduate and mother of three, Ayanna speaks to one truth: when the child becomes the parent, love needs a plan.

    Short bio — social profiles, panel slides, directories

    Approximately 55 words
    Ayanna M. Kilpatrick is a Dementia Caregiver Strategist and founder of Pretty Flower, LLC. After nearly fourteen years caring for both parents through dementia — from diagnosis to hospice — she now helps adult children know what to do next, what to ask, and how to advocate without losing themselves. When the child becomes the parent, love needs a plan.

    One-line bio

    Bylines, ad copy, footers
    Ayanna M. Kilpatrick is a Dementia Caregiver Strategist who spent fourteen years caring for both of her parents — and now hands families the map she never had.

    Speaker introduction — hand this to the host

    Read out loud · about 45 seconds
    Our next guest did not study caregiving. She lived it. For nearly fourteen years, Ayanna Kilpatrick cared for both of her parents after their dementia diagnoses. She handled the doctor visits, the hospital stays, the medications, the long-term care decisions, and eventually hospice — while still working, still parenting, and still being somebody's daughter. She learned it all one crisis at a time. And when it was over, she made a decision: no other family should have to learn it that way. Today she is the founder of Pretty Flower, LLC, the voice behind Ayanna Has the Mic, and the creator of the 6P Dementia Family Readiness System. She helps adult children caring for a parent with Alzheimer's or dementia know what to do next, what to ask, and how to advocate — without losing themselves in the process. Her message is simple: when the child becomes the parent, love needs a plan. Please welcome Ayanna Kilpatrick.

    Stage & podcast

    Five talks and a pitch you can send today.

    Five speaking topics

    Podcast pitch email

    Replace the brackets before sending
    Subject: Guest pitch — "When the Child Becomes the Parent," 14 years of dementia caregiving Hi [Host First Name], I listened to your episode on [specific episode] — [one honest, specific sentence about it]. Here is a conversation I think your audience is already having, quietly, in group texts and hospital parking lots. My name is Ayanna Kilpatrick. At 72, my father moved into my home — independent, driving himself, running his own life. Fourteen years later, I had walked both of my parents through dementia: diagnosis, doctor coordination, hospital stays, at-home care, long-term care decisions, stroke recovery, and hospice. I learned all of it one crisis at a time, because nobody handed me a roadmap. Now I build that roadmap for other families through the 6P Dementia Family Readiness System. This is not a sad caregiving episode. It is a practical one. Listeners finish it with something they can actually do that night. Three angles I can bring: 1. The role reversal nobody prepares you for — what actually happens the week after a diagnosis 2. The readiness gap — dementia is not only a memory problem, it becomes a decision problem for the whole family 3. Solo caregiving — why one person ends up carrying an entire family, and the specific language that changes it Happy to send my bio, headshot, and a suggested question list. And if it is a fit, I will promote the episode to my community of caregiving families. Thank you for the work you are doing. Warmly, Ayanna M. Kilpatrick Dementia Caregiver Strategist | Pretty Flower, LLC prettyflowerllc.com [phone] · [email]

    Ten questions to send the host

    Attach to the pitch — hosts love this
    1. Take us back — what was the first sign that something had changed with your dad? 2. What did you do wrong in that first year that you would tell every family to avoid? 3. What does the week after a diagnosis actually look like? 4. You say love is not a plan. What do you mean by that? 5. What is the Dementia Readiness Gap, and how do families discover they have one? 6. How do you handle the sibling who has opinions but no availability? 7. What do you say to someone whose parent no longer recognizes them? 8. When did you realize caregiving was costing you your own health? 9. What is the single smallest thing a family could do tonight that would matter most? 10. Where can people find you and get started?

    The offer ascension

    Every person who meets you should have one obvious next step. Never two.

    Free

    3-Minute Dementia Family Readiness Score™

    The quick win. Gives them their strongest area, their biggest gap, and one next action. This is the top of everything.

    $0
    Free

    Automated webinar — "Before Dementia Makes the Decisions"

    Built on the Event Horizon Bridge. Runs without you present. Sells the starter.

    $0
    Retention

    AI Legacy Builders Circle

    Where buyers implement the plan after purchase. A bonus, not the main product — keep that distinction clean.

    tinyurl.com/ailegacycircle

    Bonus

    One decision still open

    You have a live $97 Caregiver Clarity Experience and a strategy that calls for $47 → $297. Both can exist, but not on the same page.

    Recommendation: keep $97 for live events, where the room is warm and the price closes on the spot. Run $47 → $297 on the evergreen webinar, where cold traffic needs a smaller first yes. Same system, two different front doors.

    Do not sell the atoms

    There are twenty-six deliverables inside this system — readiness score, medication organizer, doctor question builder, insurance review, beneficiary review, asset inventory, POA checklist, family meeting agenda, emergency contact tree, AI prompt pack, and more.

    Those are proof, not product. Nobody wakes up wanting a beneficiary review worksheet. They want to stop being afraid of the phone ringing at 2 a.m. Sell Family Readiness. The atoms are what make it believable.

    Core success metric: "If something changed tomorrow, how much less would your family have to figure out from scratch?"

    Loading this into GoHighLevel

    Do these in order. About 30 minutes.

    Step 1

    Put this page online

    Go to Sites → Funnels → New Funnel. Name it "Ayanna Command Center." Add a blank step, open the builder, drop in a Custom Code / HTML element, and paste this entire file. Set the page to unlisted so only the two of you have the link. The headshot and 6P graphic are embedded in the file — nothing to re-upload.

    Step 2

    Store the source files

    Settings → Media Library. Create "Ayanna — Brand Assets." Upload the full-resolution headshot, the Pretty Flower speaker card, the 6P infographic, the Story to Authority Kit, and the Legacy Leak strategy document. Now nothing lives on a desktop where it can get lost.

    Step 3

    Build the Readiness Score as a GHL survey

    The 3-minute score is the top of the whole funnel, so it belongs in GHL, not a separate tool. Use Sites → Surveys, one question per readiness area, then conditional logic to deliver the result: strongest area, biggest gap, one next action.

    Step 4

    Tag by score result, not just by source

    Create tags: score-gap-medical score-gap-financial score-gap-legal score-gap-family webinar-watched starter-47 vip-297 intensive-997 speaking-lead

    Tagging by their biggest gap is what lets the follow-up emails speak to their actual fear instead of a generic one.

    Step 5

    Turn on four automations

    A. Score completed → deliver results, tag the gap, start a 5-email sequence written around that gap.
    B. Webinar registered → reminder sequence, then replay, then the $47 offer.
    C. Purchase at any level → deliver access, tag, invite to the Circle.
    D. Speaking inquiry form → auto-send the one-sheet and bio, create a pipeline card, text Ayanna.

    Step 6

    Build the speaking pipeline

    Opportunities → Pipelines. Create "Ayanna — Speaking & Podcast" with stages: Pitched → Replied → Booked → Recorded → Promoted. Every pitch becomes a card. This is how ten pitches a week stops being chaos.

    Step 7

    Save the copy as templates

    Marketing → Templates. Save the seven hooks, the Event Horizon Bridge, the podcast pitch, the speaker intro, and each bio length. Then she stops rewriting her own bio at midnight before an event.

    Think of GoHighLevel like her kitchen

    The Media Library is the pantry — everything stored where you can find it. The pipeline is the stove — what's actively cooking. The automations are the timer — so nothing burns while she's doing something else.

    Right now all of this is sitting in grocery bags on the counter. This week we put it away.

    What is done, what is next

    Check things off as you go. This resets on reload — print or screenshot for your records.

    0%
    0 of 0 complete
      You don't prepare because you know exactly what will happen. You prepare because you don't.

      This work is educational. It does not diagnose dementia, prescribe medication, or replace a physician, attorney, CPA, insurance professional, or financial advisor. Its purpose is to help families arrive at those professionals organized and asking the right questions.